Cummings, partner and editor at London-based Tortoise Media, explains how they launched a podcast department within a membership organization and scaled it to become their most prominent form of storytelling. Cummings walks through the basics of editorial strategy and building technology to support audio products useful for media companies of any size.

Julia Hildebrand and Will Franklin from Beabee, a subsidiary of the investigative membership media Correctiv in Germany introduced the community CRM they are building.

They also delved into the skills, techniques and challenges of developing and using technology for community engagement.

Paula Miraglia, IPI board member and founder of Nexo Jornal in Brazil introduced Nexo and how it succeeded, and outlined the latest trends in media innovation.

With the wave of discussions, dilemmas and worry that the introduction of Chat GPT created across the industry, media organisations suddenly started thinking about whether technology has become a threat to their jobs. But, artificial intelligence (AI) and innovative practices in the newsroom are not new, not a distant future dream.

How can newsrooms overcome this gap? Are there instructions or tools media organisations can use to make the process less turbulent? What content do the young media consumers expect from sources of information and where do they access it?

In search for answers, we are bringing you a discussion between media organisations from the Western Balkans that are founded by and for young people, as well as an expert in audience engagement and media development.