Industry leaders discuss the business model of investigative journalism, introducing best practices and strategies for diversifying revenue and paying for human-resource intensive investigative reporting. Revenue diversification, like licensing IP or building enhanced public databases, and product development to reach and engage audiences regularly and directly are often missing from debates about how investigative journalism can pay for itself independent of grants and philanthropy. From Senegal and Nigeria to Hungary and the United States, we hear from experts navigating the challenges that arise for investigative publications hoping to make a return on investment in this changing media and consumer landscape.

(M) Bilal Randeree
Managing Director of Media Programs, MDIF, South Africa

Juliana Mori
Co-founder, InfoAmazonia, Brazil

Ron Nixon
Vice President for News, investigative, enterprise and grants and partnerships, Associated Press (AP), USA

Alina Păduraru
Reporter and executive manager,, Romania

Hamadou Tidiane Sy
Founder, Ouestaf News, Senegal

Revisit the 2024 IPI World Congress & Media Innovation Festival