Audience habits and what they expect of their media are changing. This means that news outlets need to work to understand these expectations and rethink how to design and deliver news products and value.
We’re thrilled to have Karl Oskar Teien, Director of Product at IPI member Schibsted/Aftenposten, lead this special workshop. Join us to learn about Aftenposten’s strategy and thinking behind audience research and to gain valuable insights into the process of product design and development.
Topics
Learn how to:
- Use data to understand your users’ needs and the most important challenges your news organization needs to address.
- Create a product strategy that addresses these challenges.
- Combine product discovery with product delivery to build solutions that are viable, feasible, and usable.
Meet the trainer
Karl Oskar Teien, joined Schibsted in 2015, and has since held product roles in several Schibsted brands in Norway and Sweden. Since the beginning of 2020 he has been Director of Product for Schibsted’s leading subscription newspapers in Norway and Sweden, including Aftenposten, Svenska Dagbladet, and several regional and local newspapers. Before moving into the media industry, Teien worked on mobile-based financial services for low-income communities in India, Kenya, and USA. Karl Oskar holds holds a B.A. in International Studies from Simon Fraser University in Vancouver, Universitat Pompeu Fabra in Barcelona, and University of Cape Town, as well as a Master of Social Entrepreneurship from Hult International Business School in San Francisco and Boston.
Training facilitator: Jacqui Park, Head of Network Strategy and Innovation, IPI
When?
Tuesday, April 26, 15:00 – 16:30
Where?
On Zoom
Who can attend
This workshop is open to all media professionals (including journalists, editors, media managers, publishers, business and product managers, community managers, etc.) as well as freelance journalists. We’d love to see lots of IPI members there!
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[li_item icon=”fa-calendar”] Date: Tuesday, April 26[/li_item]
[li_item icon=”fa fa-clock-o”] Time: 15:00-16:30 CEST[/li_item]
[li_item icon=”fa fa-info-circle”]Questions? Please contact Milica Miletic, [email protected][/li_item]
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Last month we talked to Lena Beate Pedersen, product manager at Schibsted in Norway and Nigel Mugamu, founder of 263Chat in Zimbabwe about building an audience-first approach.
Watch the video recording here to learn more about the product development process (skills, techniques, tools…), how to conduct successful audience research to reveal your users’ pain points, and how to analyze research to create product that serves your community as well as your journalism goals.
