Media Innovation Europe – Training Resources
Media Innovation Europe, a series of innovation support activities for independent media, makes learning resources in the form of video, case studies and lectures available to the public
Case Studies
New Media Incubator: Lessons and inspiration from media innovation across Europe
New Media Incubator: Five lessons from DDBelchatow.pl on media innovation
New Media Incubator: Adapting innovation strategies to reach a niche audience
The Outlook: Building community in politically complex environments
New Media Incubator: How migrant-focused media Baynana strengthened its newsroom in six months
New Media Incubator: How a Belarusian media outlet pursued sustainability amidst severe pressure
The Outlook: Build tools that foster two-way communication with your audience
New Media Incubator: Growing a small media outlet when less is sometimes more
Maldita in Spain overhauls onboarding process to grow community
Italy’s RADAR Magazine launches membership to cover climate
Slovenia’s Večer Mediji’s transforms its subscription offering
Masterclasses
Membership Media Models and Crowdfunding
Richard Höchner, co-founder, Republik (Switzerland)
As a specialist in membership models and crowdfunding campaigns, Richard speaks about community building and community management, identifying key communities for success (e.g. multiplicators, premium supporters, etc.), building membership models with clear value propositions for key communities, event and community benefits strategy, designing online interactions with supporters/members and/or readers.
Scaling Your Podcast Department
Basia Cummings, partner, Tortoise Media (United Kingdom)
Cummings, partner and editor at London-based Tortoise Media, explains how they launched a podcast department within a membership organization and scaled it to become their most prominent form of storytelling. Cummings walks through the basics of editorial strategy and building technology to support audio products useful for media companies of any size.
Digital Marketing and Newsletter Monetization
Youva Bouzidi, product development and marketing expert (France)
Learn everything you need to know to get started with digital marketing strategy and managing social media for your media company.
Membership models and technology for community engagement
Julia Hildebrand and Will Franklin, Beabee
Julia Hildebrand and Will Franklin from Beabee, a subsidiary of the investigative membership media Correctiv in Germany introduced the community CRM they are building. They delved into the skills, techniques and challenges of developing and using technology for community engagement.
How to Build a Membership Model
Founder and CEO András Pethő and COO Péter Nádori of Direkt36, Hungary,
Learn everything you need to know to get started with your media membership model, including both the strategic questions of serving your audience, operating in a context under threat and the technology behind a membership business model.
Trends in media innovation
Paula Miraglia, IPI board member and founder of Nexo Jornal
Paula Miraglia, IPI board member and founder of Nexo Jornal in Brazil introduced Nexo and how it succeeded, and outlined the latest trends in media innovation.
Newsletters and Reader Revenue
Fran Beighton, head of reader revenue at the Daily Maverick
Fran Beighton, head of reader revenue at the Daily Maverick in South Africa, covered the basics of reader revenue, especially as it relates to membership media models. She also focused on newsletters: as they relate to engagement, marketing and more, and what you can do in your newsroom to improve their impact.
Innovation in the Newsroom – How to Stay Ahead in the Digital Age
Sabrina Argoub, programme manager, JournalismAI (Italy), Ryan Powell, product and innovation manager, IPI (Austria), Mite Kuzevski, founder, Vidi Vaka (Albania), Vladimir Trkulja, tech and business expert (Serbia)
With the wave of discussions, dilemmas and worry that the introduction of Chat GPT created across the industry, media organisations suddenly started thinking about whether technology has become a threat to their jobs. But, artificial intelligence (AI) and innovative practices in the newsroom are not new, not a distant future dream.
Podcast Monetization: Strategies and Best Practices
Jakub Górnicki, co-founder, Outriders (Poland)
Our webinar aims to answer this question by providing current and future podcasters with insights, best practices, and strategies to succeed in this field. We will be joined by experienced podcasters who will explore the current state of podcasting in the region and the potential for growth. We will introduce different monetisation models available for podcasters and discuss the pros and cons of each model, providing best practices and tips for podcasters to monetise their content effectively.
How can newsrooms engage with younger audiences?
Marina Zec (Oblakoder), Norbert Šinković (media expert) and Lorin Kadiu (Citizens Channel)
How can newsrooms overcome this gap? Are there instructions or tools media organisations can use to make the process less turbulent? What content do the young media consumers expect from sources of information and where do they access it? In search of answers, we are bringing you a discussion between media organisations from the Western Balkans that are founded by and for young people, as well as an expert in audience engagement and media development.
Revenue streams for media outlets – Are donations a sustainable business model?
Jelena Ožegović (Serbia), David Quin, managing director, Thomson Media (Germany), Vladimir Trkulja, business expert (Serbia), Vitomir Ognjanović, co-founder, Juzne Vesti (Serbia), Tamás Bodoky, editor-in-chief, átlátszó (Hungary)
Are donations and grants an actual business model that can be utilized long term, or just a way to raise capacity, learn things, and what are the pros and cons of various business models? We talk about all of these, with our guests and experts on this webinar.
Lectures
