The Revenue Roadmap:
a guidebook to diversifying revenue and editorial innovation
The Innovation and Revenue Roadmap is a tool for leaders in journalism to ideate, rethink and develop solutions to future-proof their media’s editorial strategy, technology and business model.
Innovation in-depth
IPI and Report for the World have brought together new research, and case studies and insights from our work supporting independent media across the globe, to create a practical resource.
The Revenue Roadmap introduces the necessary methods and tools to raise questions, discover and identify, test and deliver the most relevant innovations and revenue diversification strategies for your media, in your market.
It discloses a framework set up to give modern publishers the opportunity to change the narrative, redefine how media serve audiences with relevant content and turn a profit in the process. We’ve looked at all stages of the innovation process, from defining your value proposition – what makes you different and useful to potential audiences – to understand and respond to your audience needs, to developing and testing new ideas, including evaluating what resources you need.
We introduced a summary of this guide at the International Journalism Festival in Perugia, Italy, April 2024, and the full report was officially published in May, 2024.
Watch the guidebook launch by IPI and Report for the World, during the 2024 IPI World Congress and Media Innovation Festival, in Sarajevo.
Download the guidebook
