IPI’s Media Innovation and Sustainability:

Impact Report 2024

This report highlights the progress made in 2024 on IPI’s Media Innovation and Sustainability initiatives, advancing IPI’s mission to empower media to achieve editorial independence and financial sustainability. To evaluate our success, we track quantitative impact indicators, such as percent revenue increase, audience growth, engagement in training and coaching, as well as qualitative indicators, like change in creative confidence, access to networks, and technical skills and tools adopted to the operations of our grantees

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“We help publishers invest in building with, not for, their audiences – be it national, local, or niche focused. For the media to fulfill their watchdog role in promoting transparency and strengthening institutions, media makers today must be agile in their adaptation to changing consumer behavior and ensure business and distribution strategies are fit- for-purpose in the digital era of publishing.”

Ryan Powell,
Head of Innovation and Media Business, IPI

Coming into the programme, it was almost as though we were seeing things through these very dark-tinted sunglasses, and suddenly we took them off. The training and coaching sessions opened up a clear pathway to think about things differently.

– Bibi-Aisha Wadvalla,
Health-e News (South Africa)