IPI Media | MIF 2026

Less is more: Interview with Shirin Shity

From the series of key conversations from #MIFest26 in Vienna

Interview with Shirin Shity, Senior Marketing Manager at Project Syndicate — an international nonprofit media organisation that publishes and syndicates commentary and analysis on global issues. Shirin urges us to retire “AI-powered” and shares how their digital team keeps up with innovation without losing focus on what truly moves the needle. This side-chat took place at the 2026 IPI Media Innovation Festival in Vienna. Bring your take to the next #MIFest happening in Budapest, May 12-14, 2027. Save the dates!

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