Eligibility criteria

Eligible activities may also include improving websites, mobile applications and newsletters; introducing digital tools for content production, audience analytics or customer relationship management; developing new products, services and content formats; strengthening marketing and audience acquisition; and acquiring equipment, software, licences or digital infrastructure necessary to implement the proposed business innovation.

All proposed activities must be clearly connected to the applicant’s existing business plan, development strategy or validated business idea and must contribute to measurable business and organisational results. Preference will be given to ideas that have undergone a structured validation programme or an independently conducted systematic validation process supported by evidence and findings.

Applicants must be legally registered media organisations with annual revenue of more than €80,000 and at least five full-time employees. Media outlets must have been established before 1 January 2025.

The call is open to organisations from all 27 European Union member states, as well as Albania, Bosnia and Herzegovina, Georgia, Iceland, Kosovo, Liechtenstein, Moldova, Montenegro, North Macedonia, Norway, Serbia and Ukraine.

Applications must be submitted in English through the designated application platform and must include the completed application form and budget, registration documents, proof that the media outlet was established before 1 January 2025 where applicable, financial statements for 2025, a recent tax compliance certificate and the organisation’s structural chart.